AI That Runs Your Business

From thinking to doing. A live look at AI systems running real estate operations right now.

Presented by Jake McKinney | RE Reset

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Six weeks ago, I showed you what's possible.

Today I'm showing you what's running. Everything you see, I built. Not a developer. Not a team. Just me and AI.

80.8%

Claude Opus 4.6 on real software engineering tasks

Up from under 50% six months ago

72.5%

AI computer use accuracy

Was 15% in 2024

97%

of brokerage leaders say agents use AI

Delta Media, January 2026

84%

of people have never used AI meaningfully

The window is still wide open

Lead Forge

An AI that scrapes 13 counties across the Dallas MSA every 2 hours, finds distressed properties, skip traces the owners, and drops them into your CRM pipeline. No manual research. No bought lists.

How it works

1

Scrape county records

Hits 13 county websites for 8 distress signals. Self-healing -- when HTML changes, it adapts.

2

Skip trace owners

Matches property records to owner contact info automatically.

3

Score and prioritize

AI quality gate evaluates lead completeness and investment-worthiness.

4

Push to GHL pipeline

Qualified leads land in Go High Level with full context. Ready for outreach.

8 Distress Signals

Pre-foreclosure filings
Tax delinquency
Probate records
Code violations
Divorce filings
Vacant properties
Liens & judgments
Expired listings

Running every 2 hours

40+ leads per scrape cycle from Dallas MSA alone

The constraint this solves

Lead generation is the #1 bottleneck for most wholesalers. Lead Forge runs 24/7. No VA. No list broker. No monthly subscription. Your own proprietary data source.

TC Agents

AI transaction coordinators that manage your deals from contract to close. Two modes: on-demand (ask it anything) and autopilot (runs every 5 minutes, processes your pipeline).

β˜‘

Checklist management

Tracks every step across multiple simultaneous deals. Nothing falls through the cracks.

βœ‰

Auto-communication

Drafts emails, texts, and reminders. Sends on schedule or queues for your approval.

πŸ“

Document filing

Names, organizes, and files documents with consistent formatting. Every time.

πŸ“…

Deadline tracking

Monitors every critical date. Alerts you before anything expires.

Built for real operators

Solo wholesaler

CRM: GHL

Minimal footprint. One person managing 12+ deals at a time.

50-flip team

CRM: Salesforce

MLS integration. Team of 5. $80K/month overhead reduced.

Creative finance

CRM: Salesforce + Asana

Single chat interface over three platforms. 'Draft this addendum. Text this buyer at 5pm.'

The constraint this solves

Dropped balls kill deals. A TC agent never forgets a deadline, never mis-files a document, and never goes on vacation. Your CRM is the source of truth. The agent does the work.

Your Phone to Claude

Text your AI chief of staff from anywhere. It reads your email, checks your calendar, drafts responses, and updates your projects. No app. No login. Just a message.

M

Marcus

Chief of Staff AI | Active

Marcus, pull my calendar for this week, check email for anything urgent from clients, and draft a follow-up to Matt Hoover about the TC agent status.
On it. Pulling calendar, scanning Gmail, drafting follow-up.
Calendar: 4 meetings this week. Wednesday is packed. Thursday has a 2-hour gap at 2pm. Email: One urgent -- Jeremiah needs the Salesforce integration spec by Friday. Draft follow-up to Matt is ready for your review.

What Marcus handles daily

Morning briefing: email highlights, calendar, tasks, weather

Email triage: categorize, prioritize, draft responses

Meeting prep: pull context, past notes, attendee history

Calendar management: find open slots, schedule, reschedule

Project updates: status checks across ClickUp, GHL, Slack

Content drafts: social posts, newsletters, client follow-ups

β€œThis used to be a $60K/year executive assistant.”

Now it costs $200/month and never sleeps.

From My Pocket.

Last time I showed you a bot I built on a chairlift. Today I'm not even touching my laptop. Phone in hand. Real scraper running on real data. Results in the sheet before I finish this sentence.

9:41Claude CoworkConnected
Run the Indeed scraper. Pull latest applicants, score them against the JD, push the top 5 to the sheet.
Running. Launching patchright browser. Authenticating with saved cookies.
Intercepted 47 applicants. Downloading resumes. Extracting text.
Scoring complete. Top 5 written to sheet. 3 with scores above 85 flagged for interview.
Dispatch to laptop session...

My phone. From the stage.

indeed-scraper

$ claude

> Run the Indeed scraper. Score and push top 5 to the sheet.

Launching patchright (stealth mode)...

Navigating to applicants page...

Intercepted GraphQL response: 47 applicants

Downloading 47 resumes...

Extracting text from PDFs...

Scoring against JD...

Writing to Google Sheet...

Done. Top 5 flagged. 3 above 85.

$ _

The laptop. Doing the work.

47

applicants pulled in 45 seconds

0

keystrokes on the laptop

Anywhere

Stage. Chairlift. Kid's soccer game.

Why this matters

A skill is a capability your AI can run on demand. I built one for scraping Indeed applicants. Another for scraping Upwork. Another for running my morning brief. Once a skill exists, it runs from anywhere. No laptop. No login. No office. Just a message.

The AI Barbell

You already know the barbell. Same principle applies to AI. Avoid the middle. Most people are stuck there, using ChatGPT to rewrite emails. That's not the play.

←

Reliable Side

Automate what already works

Lead follow-up sequences

CRM data entry and cleanup

Email triage and drafting

Scheduling and calendar management

Document filing and naming

Checklist compliance

Low risk. Predictable returns. Frees your TIMER currencies.

β†’

Asymmetric Side

High-upside, AI-only capabilities

Lead Forge: proprietary deal sourcing

Custom deal analyzers

AI-powered market research

Multi-agent TC systems

Custom software (no developer needed)

Chief of staff running your ops

High upside. Impossible without AI. Competitive moat.

The middle? Rewriting emails with ChatGPT. Summarizing articles. Asking for recipes. Fine for personal use. Not the play for your business.

What you can do Monday

Three levels. Pick the one that matches where you are. Then do it.

Today

Start using Claude as a thought partner

For every decision, every email, every analysis. Free. Just start a conversation.

Free

This Week

Build one skill for your most repetitive task

Write down the steps of something you do every week. Feed it to Claude. Save it. Use it forever.

$20/mo (Claude Pro)

This Month

Deploy one AI system that runs without you

A lead scraper. A TC agent. A morning briefing. Something that works while you sleep.

$20-200/mo

I put something together for you.

No pitch. No CTA. Just tools you can use Monday morning.

15 Tools I Use Weekly

Claude, Vapi, Granola, GHL, Netlify, and the rest. What each does. How to use it. Free vs paid.

20 Copy-Paste Prompts

Underwrite a deal. Decode seller motivation. Run a weekly review. Ready to use Monday.

This Presentation

The interactive site stays live. Share it with your team. Come back anytime.

The Big List

301 AI solutions mapped to every function of a real estate business.